Behind the mask

"Introducing Hyaluronic Acid aka the holy grail of hydrators"

"We chatted with the OG Queen of Masking, Martha Kalifatidis @marthaa__k about her love for Aceology and her BS-free approach to beauty."

"We have launched a Cheeky Butt Mask Trio (yes, really!) It truly is the beauty product you never knew you needed and I’m sure you must be thinking… butt why?"

"Oily, dry, breakout-prone, sensitive, mature… every face has a unique set of needs. And as a result, skincare isn’t a one-size-fits-all equation."

"Long-haul flights throw everything out of whack. Flying 30,000 feet in the air is tough on your complexion."

"It is a truth universally acknowledged that skincare is confusing. Once upon a time, we stuck to a three-step cleanse, tone and moisturise routine."

"There is no greater joy in life than applying a soothing face mask and kicking back on the couch to binge-watch a Netflix show."

"It’s official: the world has gone completely bonkers for K-Beauty. Far from being a fad, K-Beauty is here to stay."

"We’ve all been there. You arrive at after work drinks with the best of intentions – just one wine, maybe two! – only to wake up the next day looking like death warmed up."